Kentucky Tourism’s Joy Ride campaign, which encourages out-of-state travelers to explore the backroads and visit the small towns in Kentucky’s Bluegrass Region, has won a Silver ADDY on the national level in the American Advertising Federation’s ADDY Awards for its illustrated poster campaign.
One of the posters that was part of the campaign features Constitution Square in downtown Danville. Copies of the Constitution Square poster are $20 each and are available for purchase in the gift shop and visitors center at Constitution Square (134 S. 2nd Street).
The awards are the advertising industry’s largest and most representative competition, attracting more than 35,000 entries every year. Kentucky advertising agency COOMER created the Joy Ride campaign, including the illustrated posters.
Inspired by historic advertising art around the turn of the century, the poster series highlights attractions and experiences found throughout Kentucky’s Bluegrass Region.
The following cities are participating in the Joy Ride campaign:
● Berea
● Carlisle – Nicholas County
● Cynthiana
● Danville – Boyle County
● Frankfort
● Georgetown – Scott County
● Harrodsburg, KY
● Lancaster & Paint Lick
● Lawrenceburg
● Lexington
● Nicholasville & Wilmore
● Paris – Bourbon County
● Richmond
● Stanford – Lincoln County
● Winchester
● Woodford County
About Joy Ride
Joy Ride is a tourism campaign supported by Team Kentucky through the Kentucky Tourism, Arts and Heritage Cabinet. The Kentucky Tourism, Arts and Heritage Cabinet is dedicated to fostering and promoting the state’s rich heritage as well as continuing Kentucky’s long history of being a premiere travel destination for all travelers to enjoy. For more information visit Tourism News – Tourism, Arts & Heritage (ky.gov)
About American Advertising Federation’s ADDY Awards
The American Advertising Awards (ADDY Awards) are an annual competition that recognizes and rewards excellence in advertising. The ADDY Awards are sponsored by the American Advertising Federation (AAF) and are considered the largest and most representative competition in the advertising industry. The competition accepts entries from all over the world, in all types of media, and from entrants of all sizes and levels.